TOURISM PRODUCT QUALITY PERCEPTIONS AND BIG SPENDERS’ TRAVEL INTENTIONS IN MALAYSIA: A COMPARATIVE STUDY OF SOUTHEAST ASIAN AND MIDDLE EASTERN COUNTRIES
Tourism is the second-largest economic driver of the Malaysian economy. This paper aims to examine the mediating role of perceived tourism product quality (TPQ) in Malaysia on electronic word-of-mouth (eWOM) and the intent to travel to Southeast Asia (SEA) and the Middle East. Two-fold objecti...
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| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | en en |
| Published: |
Penerbit UMT
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94589/1/26-GTC2021.pdf http://irep.iium.edu.my/94589/2/26-GTC2021.pdf http://irep.iium.edu.my/94589/ http://doi.lrg/10.46754/gtc.2021.11.026 |
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