PR practitioners’ roles in crisis management: Malaysian perspectives
Crisis refers to any occurrence that disturbs a normal routine of individuals or organisations and that inflicts undesirable consequences. Strategic management of a crisis is instrumental to lessen the undesirable impact to those affected. Over the years, scholars have developed theoretical framewor...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
University of Newcastle, Australia
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80439/1/80439_PR%20practitioners%E2%80%99%20roles%20in%20crisis%20management.pdf http://irep.iium.edu.my/80439/ https://iprm.org.my/wp-content/uploads/2020/05/apren-crisis-practitioners.pdf |
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