Impact of E-service quality on brand attachment and willingness to spend more
E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Natural Sciences, University of Sindh
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67336/1/77-Article%20Text-134-1-10-20181009.pdf http://irep.iium.edu.my/67336/ http://sujo2.usindh.edu.pk/index.php/SURJ/article/view/77/73 |
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