What drives social networking users to use mobile commerce?
The primary objective of this paper is to develop a conceptual framework that highlights those factors that drive Malaysian social networking users to use mobile commerce. This paper embarked on a qualitative approach to extract those factors from the literature that are considered inevitable for th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
American Scholarly Research Association (ASRA)
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52852/1/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf http://irep.iium.edu.my/52852/ http://www.asraresearch.org/wp-content/uploads/2015/12/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf |
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