Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective
Given current technologies, marketers are employing several techniques to differentiate their brands from others due to intense competition and low switching cost. Brand personality is one is one such approach. Aaker’s brand personality model with its five dimensions (sincerity, excitement, competen...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Malaysian Institute of Management
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/43789/1/ApplyingFactorAnalytical_copy.pdf http://irep.iium.edu.my/43789/ http://www.mim.org.my/index.php/publications/mmr-journal |
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