eSurvia: a web-based survey service using fuzzy conjoint analysis
Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present ou...
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| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/2923/1/ESurvia_05561389.pdf http://irep.iium.edu.my/2923/ http://dx.doi.org/10.1109/ITSIM.2010.5561389 |
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