Driven by fandom: how fan motivation shapes K-pop concert experiences in Malaysia

K-pop concert tourism has grown rapidly in Malaysia, yet the psychological mechanisms shaping fans’ concert experiences remain insufficiently understood. Hence, this study examines the influence of fan motivation on the fan experience in K-pop concert tourism in Malaysia, specifically whether it sig...

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Bibliographic Details
Main Authors: Abdul Razak, Rayna, Saad, Mazni
Format: Article
Language:en
Published: IIUM Press 2026
Subjects:
Online Access:https://irep.iium.edu.my/128290/2/128290_Driven%20by%20fandom_how%20fan%20motivation.pdf
https://irep.iium.edu.my/128290/
https://journals.iium.edu.my/kstcl/index.php/jocth/article/view/48
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