Driven by fandom: how fan motivation shapes K-pop concert experiences in Malaysia
K-pop concert tourism has grown rapidly in Malaysia, yet the psychological mechanisms shaping fans’ concert experiences remain insufficiently understood. Hence, this study examines the influence of fan motivation on the fan experience in K-pop concert tourism in Malaysia, specifically whether it sig...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
IIUM Press
2026
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| Subjects: | |
| Online Access: | https://irep.iium.edu.my/128290/2/128290_Driven%20by%20fandom_how%20fan%20motivation.pdf https://irep.iium.edu.my/128290/ https://journals.iium.edu.my/kstcl/index.php/jocth/article/view/48 |
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