Shaping attitudes toward Islamic microfinance: the role of Islamic brand personality and its impact on adoption intention
The main purpose of this research is to empirically investigate Islamic Brand Personality in forming attitudes towards Islamic Microfinance and its impact on adoption intentions. This research uses a quantitative approach involving 400 Islamic Microfinance customers. Additionally, the research dat...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Global Business and Technology Association
2025
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/125880/7/125880_Shaping%20attitudes%20toward%20Islamic%20microfinance_the%20role%20of%20Islamic%20brand%20personality%20and%20its%20impact%20on%20adoption%20intention.pdf http://irep.iium.edu.my/125880/ |
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