Future trends in digital narratives of consumer behavior for Takaful through Islamic marketing

The focus of this chapter is on the future direction of the digital narratives that are key to consumer management for Takaful under Islamic marketing. All these while, the Takaful industry, which is based on Islamic principles, is subjected to new challenges and opportunities in order to transfo...

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Bibliographic Details

Main Authors:	Iqbal, Muhammad Nawaz, Jan, Muhammad Tahir
Other Authors:	Recep, Yılmaz
Format:	Book Chapter
Language:	en en
Published:	IGI Global 2025
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/125879/1/125879_Developing%20Digital%20Narratives%20in%20Marketing%20Communication.pdf http://irep.iium.edu.my/125879/2/125879_Future%20Trends%20in%20Digital%20Narratives%20of%20Consumer%20Behavior%20for%20Takaful%20Through%20Islamic%20Marketing.pdf http://irep.iium.edu.my/125879/ https://www.igi-global.com/book/developing-digital-narratives-marketing-communication/366596
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