Brand trust and brand loyalty in electronics home appliances in Bangladesh: moderating role of demography and brand-origin, social media and its usage duration

The objective of the study is to inspect brand loyalty and its predictors in electronics home appliances (EHAs) considering social media usage, brand trust and demography effects in their relationships. Design: The study was conducted in Dhaka, Bangladesh, with 486 respondents using a structured...

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Bibliographic Details

Main Authors:	Uzir, Md Uzir Hossain, Bukari, Zakari, Abdul Hamid, Abu Bakar, Abdul Latiff, Ahmad Shaharudin, Haque, A. K. M. Ahasanul
Format:	Article
Language:	en en
Published:	Inderscience Enterprises Ltd. 2025
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/125286/2/Scopus%20-%20Journal%20for%20Global%20Business%20Advancement%20_%20Signed%20in.pdf http://irep.iium.edu.my/125286/13/125286_Brand%20trust%20and%20brand%20loyalty%20in%20electronics%20home%20appliances%20in%20Bangladesh%20moderating%20role%20of%20demography%20and%20brand-origin%2C%20social%20media%20and%20its%20usage%20duration.pdf http://irep.iium.edu.my/125286/ https://www.inderscienceonline.com/doi/10.1504/JGBA.2025.149999
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