Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia

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Bibliographic Details
Main Authors:	Haris Fadzilah, Asmaul Husna, Ahmed, Areej, Ramdzan Ali, Al Amirul Eimer, hassan, mohammad mujaheed, Ramli, Mohd Safwan
Format:	Article
Language:	en
Published:	2025
Subjects:	HF5410 Marketing. Distribution of products HF5717 Business communication P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/125220/1/s43621-025-02061-4.pdf http://irep.iium.edu.my/125220/
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