Advertising in Malaysia
This chapter is about advertising in Malaysia and the development of traditional and digital advertising. The nation has an ambiance that provides a special setting for its advertising mainly influenced by cultural, economic and political factors. Malaysia makes an interesting case study due to its...
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | en |
| Published: |
Communication and Media Centre (COMET), IIUM
2025
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| Online Access: | http://irep.iium.edu.my/124800/1/124800_Advertising%20in%20Malaysia.pdf http://irep.iium.edu.my/124800/ https://comet.iium.edu.my/publication-2/ |
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