Determining drivers of Muslim consumers’ intention to use mobile commerce in Malaysia
Abstract: Mobile commerce has rapidly developed in the last few years. However, Muslim consumers’ widespread acceptance of its transactions in Malaysia poses a significant obstacle for m-commerce suppliers. This paper proposes to examine the factors impacting mobile commerce use in Malaysia. Con...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
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Kulliyyah of Economics and Management Sciences
2025
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/124167/7/124167_Ditermining%20drivers%20of%20Muslim%20Consumer%202025_IJIMB-214761_PPV.pdf http://irep.iium.edu.my/124167/ https://www.inderscience.com/jhome.php?jcode=ijimb |
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