Significance of destination fascination in destination marketing through movies

This study investigates how destination fascination influences behavioral intentions to visit film-featured destinations, with destination preference, attachment, and attitude serving as cognitive, affective, and conative mediators. Using attention restoration theory (ART) and the reasonable person...

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Bibliographic Details

Main Authors:	Tiwari, Veenus, Omar, Azizah, Mishra, Abhishek, Saad, Mazni
Format:	Article
Language:	en en
Published:	Cognizant Communication Corporation 2025
Subjects:	G156.5.S87 Sustainable tourism
Online Access:	http://irep.iium.edu.my/122020/7/122020_Significance%20of%20destination.pdf http://irep.iium.edu.my/122020/13/122020_Significance%20of%20destination_Scopus.pdf http://irep.iium.edu.my/122020/ https://www.ingentaconnect.com/content/cog/ta/2025/00000030/00000003/art00003;jsessionid=2qc17iv9t9cf2.x-ic-live-01 https://doi.org/10.3727/108354225X17418823599463
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