The effect of e-WOM on tourists’ experience at Malaysian island beach resorts

In recent years, customer experience has strengthened its presence within the global tourism industry generally viewed as an experience-intensive sector. Despite that, major influences of customer experience are still debatable amongst academics and business practitioners alike. This study aimed to...

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Bibliographic Details

Main Authors:	Putit, Lennora, Mohammed Shobri, Nor Diyana, Ahmad Suki, Amirah
Format:	Proceeding Paper
Language:	en
Published:	European Publisher 2024
Subjects:	HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/121208/7/121208_The%20effect%20of%20e-WOM%20on%20tourists%E2%80%99.pdf http://irep.iium.edu.my/121208/ https://www.europeanproceedings.com/article/10.15405/epsbs.2024.05.85 https://doi.org/10.15405/epsbs.2024.05.85
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