Marketing signals influencing consumer trust in online purchase context: an empirical paper
Consumer trust is crucial in online purchase decisions, particularly for luxury goods as it involves few risks such as authenticity status, information asymmetry and the nature of online shopping which is absence of feel and touch. Based on signaling theory, this study aims to analyze four factors k...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Mac Arts & Communication
2024
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/121206/1/121206_Marketing%20Signals%20Influencing.pdf http://irep.iium.edu.my/121206/ https://ijirp.mystrikingly.com/1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|