Does consumers’ propensity towards halal organic food purchase matter? Malaysian evidence

Demands for Halal (or permissible) organic products have been increasingly emerging in recent times. This study aims to investigate the consumers’ propensity to purchase halal organic food products in Malaysia. Specifically, it examines whether halal awareness, attitude, social influences, brand tru...

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Bibliographic Details

Main Authors:	Putit, Lennora, Ali, Azrin, Johan, Zaimy Johana, Abdullah, Mohamad Fariz, Ahmad Suki, Amirah
Format:	Article
Language:	en
Published:	e-International Publishing House 2025
Subjects:	HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/121205/7/121205_Does%20consumers%E2%80%99%20propensity%20towards%20halal.pdf http://irep.iium.edu.my/121205/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/6807
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