A collaborative filtering approach using machine learning and business intelligence: a critical review

In today's digital context, internet buying has become a common way of consumer behaviour, necessitating the creation of highly personalised recommendation systems. This study provides a critical analysis of a collaborative filtering technique that uses machine learning and business intelligenc...

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Bibliographic Details

Main Authors:	Muhamad Ibrahim, Najhan, Abiduzzaman, S M, Abdul Raziff, Abdul Rafiez, Shah, Asadullah
Format:	Article
Language:	en
Published:	IIUM Press 2025
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/121144/7/121144_A%20collaborative%20filtering%20approach%20using%20machine.pdf http://irep.iium.edu.my/121144/ https://journals.iium.edu.my/kict/index.php/IJPCC/article/view/501
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