A collaborative filtering approach using machine learning and business intelligence: a critical review
In today's digital context, internet buying has become a common way of consumer behaviour, necessitating the creation of highly personalised recommendation systems. This study provides a critical analysis of a collaborative filtering technique that uses machine learning and business intelligenc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
IIUM Press
2025
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/121144/7/121144_A%20collaborative%20filtering%20approach%20using%20machine.pdf http://irep.iium.edu.my/121144/ https://journals.iium.edu.my/kict/index.php/IJPCC/article/view/501 |
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