Role of social meedia and behavioral finance on gen Z travel behaviour

Travel decisions among Gen Z are largely shaped by social media engagement, financial literacy, and economic stability, yet the extent to which these factors contribute to travel behaviour remains underexplored. While social media provides real-time travel recommendations and personalized experience...

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Bibliographic Details

Main Authors:	Ahmad, Siti Yuliandi, Ismail, Shafinar, Saad, Mazni, Hama, Susan
Format:	Proceeding Paper
Language:	en
Published:	e-International Publishing House, Ltd., UK. 2025
Subjects:	G156.5.S87 Sustainable tourism HG179 Personal finance HM1106 Interpersonal relations. Social behavior
Online Access:	http://irep.iium.edu.my/120933/7/120933_Role%20of%20Social%20media%20and%20behavior.pdf http://irep.iium.edu.my/120933/ https://doi.org/10.21834/e-bpj.v10i32.6785
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