Role of Social Media and Behavioral Finance on Gen Z Travel Behaviour

Travel decisions among Gen Z are largely shaped by social media engagement, financial literacy, and economic stability, yet the extent to which these factors contribute to travel behaviour remains underexplored. While social media provides real-time travelrecommendations and personaliz...

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Bibliographic Details

Main Authors:	Ahmad, Siti Yuliandi, Ismail, Shafinar, Saad, Mazni, Hama, Susan
Format:	Article
Language:	en
Published:	AMER by e-International Publishing House, Ltd., UK 2025
Subjects:	HG179 Personal finance
Online Access:	http://irep.iium.edu.my/120855/1/3%2BSiti%2BYuliandi%2BAhmad%2Bpp.21-28.pdf http://irep.iium.edu.my/120855/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/6785
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