Role of Social Media and Behavioral Finance on Gen Z Travel Behaviour
Travel decisions among Gen Z are largely shaped by social media engagement, financial literacy, and economic stability, yet the extent to which these factors contribute to travel behaviour remains underexplored. While social media provides real-time travelrecommendations and personaliz...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
AMER by e-International Publishing House, Ltd., UK
2025
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/120855/1/3%2BSiti%2BYuliandi%2BAhmad%2Bpp.21-28.pdf http://irep.iium.edu.my/120855/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/6785 |
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