Using social media in new food ventures: the case of Madani & Co+
The Malaysian food and beverage industry is one of the major contributors to the national economy. The rapid development of the industry has led to many product innovations in the market. New ventures in the F&B industry often leverage social media platforms to promote their products and servic...
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| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
Azman Hashim International Business School, UTM
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/120054/1/120054_Using%20social%20media.pdf http://irep.iium.edu.my/120054/ https://business.utm.my/fic-2022-proceedings/ |
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