Importance of financial literacy and awareness in microtakaful: implications for industry stakeholders
A take-up rate of microtakaful products depends very much on the awareness, knowledge and understanding of the targeted customer segment. Malaysian microtakaful programmes target the Bottom 40% (B40) of society with literacy and awareness. Due of the poor penetration rate of microtakaful goods despi...
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| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/112261/1/ICONIE2024_12%20Financial%20literacy%20and%20awarenesss%20in%20microtakaful.pdf http://irep.iium.edu.my/112261/ https://ircief.kuis.edu.my/the-3rd-iconie-2024-e-proceeding/ |
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