Applied gamification to enhance customer loyalty for fintech industry

In this study, a mobile application prototype for fintech industry is proposed which aims to addresses users’ problems and engage them based on incentivized mechanism through applied gamification used for the users. Users will perform transactions and in return get some points as rewards, which...

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Bibliographic Details

Main Authors:	Qureshi, Muhammad Ali, Ghulamani, Sumbul, Abdallah, Ssekamanya Siraje, Thartori, Voltisa, Khowaja, Kamran, Mahdi, Ghulam, Shah, Asadullah
Format:	Proceeding Paper
Language:	en en
Published:	IEEE 2023
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/109228/1/109228_Applied%20gamification%20to%20enhance%20customer.pdf http://irep.iium.edu.my/109228/7/109228_Applied%20gamification%20to%20enhance%20customer_SCOPUS.pdf http://irep.iium.edu.my/109228/ https://ieeexplore.ieee.org/abstract/document/10346349
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