The role of data-driven marketing strategy in sustaining Halal SMEs

Halal SMEs are often regarded as the engine of economic growth around the world due to their significant contributions to innovation and economy. Despite their impacts, these businesses are faced with enormous challenges in today’s highly competitive environment. To excel in this fierce marketpla...

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Bibliographic Details

Main Authors:	Jaiyeoba, Haruna Babatunde, Mohd. Salleh, Hamzah
Format:	Proceeding Paper
Language:	en en
Published:	AIJR Publisher 2023
Subjects:	HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/109096/7/109096_The%20Role%20of%20Data-Driven%20Marketing%20Strategy%20in%20Sustaining%20Halal%20SMEs.pdf http://irep.iium.edu.my/109096/1/155-Chapter%20Manuscript-2730-1-10-20230821.pdf http://irep.iium.edu.my/109096/ https://books.aijr.org/index.php/press/catalog/book/155/chapter/2511
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