Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists
This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation...
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| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
AMER-ABRA cE-Bs by e-International Publishing House, Ltd. UK.
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100435/1/3710-Article%20Text-18659-1-10-20221002.pdf http://irep.iium.edu.my/100435/ https://ebpj.e-iph.co.uk/index.php/EBProceedings |
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| Summary: | This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a
survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation
modeling (SEM-PLS) results indicated that tourist attitudes, destination images, electronic Word of Mouth (eWOM), and perceived quality have positive
and significant influences on travel intention. However, the eWOM failed to mediate the tourists’ attitudes, perceived quality, and destination image towards
their revisit intentions. |
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