Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists

This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation...

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Bibliographic Details
Main Authors: Saad, Mazni, Abdul Latif, Samshul Amry, Sahar, Rafidah, Hasan, Mohmed Razip, Ahmed Mian, Ejaz
Format: Proceeding Paper
Language:en
Published: AMER-ABRA cE-Bs by e-International Publishing House, Ltd. UK. 2022
Subjects:
Online Access:http://irep.iium.edu.my/100435/1/3710-Article%20Text-18659-1-10-20221002.pdf
http://irep.iium.edu.my/100435/
https://ebpj.e-iph.co.uk/index.php/EBProceedings
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