Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists
This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation...
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| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
AMER-ABRA cE-Bs by e-International Publishing House, Ltd. UK.
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100435/1/3710-Article%20Text-18659-1-10-20221002.pdf http://irep.iium.edu.my/100435/ https://ebpj.e-iph.co.uk/index.php/EBProceedings |
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