The adoption of mobile payment apps among university students in Malaysia: determinants and implications
This study investigates the key determinants of mobile payment adoption among university students in Malaysia. As mobile payments continue to grow nationwide, adoption among young users remains inconsistent, highlighting the need to understand the factors shaping their usage behaviour. Five variab...
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| Format: | Final Year Project / Dissertation / Thesis |
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2025
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| Online Access: | http://eprints.utar.edu.my/7616/1/Doc07_Joshua_Choy_Chee_Foong_22UKB05102.pdf http://eprints.utar.edu.my/7616/ |
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