The impact of Xiaohongshu as the primary information hub: a case study among utar undergraduates
This study investigates the increasing popularity of Xiaohongshu (RedNote) as the primary information hub among Malaysian university students, indicating a behavioural shift away from traditional search engines like Google. Xiaohongshu, once a Chinese e-commerce and lifestyle platform, has transfo...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/6870/1/Eu_Jin_Hau_2203020_FYP_%2D_Library_Copy.pdf http://eprints.utar.edu.my/6870/ |
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