Exploring the impact of social media marketing on consumer brand engagement in fashion branded jewellery
Social media marketing has changed the way brands connect with customers, especially in the fashion branded jewellery industry in Malaysia. This study will use the timulus Response Theory to understand how brand’s marketing efforts on social media influence consumer engagement. The study focuses on...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/6835/1/2202000_Leow_Yi_Ling_LEOW_YI_LING.pdf http://eprints.utar.edu.my/6835/ |
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