Persuasion through metadiscourse: examining the textual metadiscourse used in the Malaysian universities’ digital promotional materials
Promotional booklets are central to how universities persuade prospective students. This study examines how textual metadiscourse realises persuasion in Malaysian universities’ digital promotional materials. We compiled two sub corpora from official university websites: 10 booklets from Malaysian pu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/26643/1/TDB%2021.pdf http://journalarticle.ukm.my/26643/ https://ejournal.ukm.my/3l/issue/view/1856 |
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