Maintaining business during Covid-19 pandemic through social media: a content analysis of Indonesian Football Club Instagram account
Indonesia has become the largest football industry with a huge fan base. Football continues to become a profitable brand and generates extraordinary profits, considering that football has a wide and large market share. As a brand, many football clubs have realized the power of branding in marketing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/26420/1/Jurnal%20Komunikasi_7.pdf http://journalarticle.ukm.my/26420/ https://ejournal.ukm.my/mjc/issue/view/1737 |
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