Quantifying the attitudes of Turkish young generation toward online advertising
Online advertising is a growing business. Owing to the advances in Internet technology, the nature and types of advertisements (hereinafter, “ads”) have changed. Many companies use different types of advertising to reach their customers. This paper shows how Internet users perceive online advertis...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17787/1/42180-168083-2-PB.pdf http://journalarticle.ukm.my/17787/ https://ejournal.ukm.my/pengurusan/issue/view/1426 |
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