International Market Selection model using newly developed geometric International Market Selection Space

International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information tha...

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Bibliographic Details
Main Authors: Mazlan Hussein, Azman Hassan, Wan Azman Saini Wan Ngah, Raja Nerina Raja Yusof, Khairil Wahidin Awang
Format: Article
Language:en
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/14133/1/jeko_53%282%29-19.pdf
http://journalarticle.ukm.my/14133/
http://www.ukm.my/fep/jem/content/2019-2.html
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