A Conceptual Framework of Customer Behavior in Software Public Training: Integrating TAM, TPB, and Sustainable Marketing in Vocational Higher Education

This conceptual paper presents an integrated framework to analyze customer behavior in Software Public Training (SPT) within vocational higher education in West Java, addressing a critical gap in understanding the adoption dynamics among external customer. As vocational institutions increasingly dep...

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Bibliographic Details

Main Authors:	Fajar, Lestari, Usep, Suhud, Setyo Ferry, Wibowo, Christian Wiradendi, Wolor
Format:	Article
Language:	en en
Published:	INTI International University 2026
Subjects:	H Social Sciences (General) HF Commerce LC Special aspects of education
Online Access:	http://eprints.intimal.edu.my/2311/1/jobss2026_04.pdf http://eprints.intimal.edu.my/2311/2/865 http://eprints.intimal.edu.my/2311/ http://ipublishing.intimal.edu.my/jobss.html
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