Exploring Impulsive Buying and Sustainability in Live Commerce: A Conceptual Study on Men’s Cosmetics

This conceptual work explores the dynamics of impulsive purchase behavior under the context of live commerce and takes special focus on men’s cosmeceutical products. The novelty of the research clings to the examination of the impulsive purchase orientations of millennial male shoppers, till today o...

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Bibliographic Details

Main Authors:	Fera, Nelfianti, Usep, Suhud, Setyo Ferry, Wibowo, Christian Wiradendi, Wolor
Format:	Article
Language:	en en
Published:	INTI International University 2026
Subjects:	H Social Sciences (General) HF Commerce HG Finance
Online Access:	http://eprints.intimal.edu.my/2309/1/jobss2026_02.pdf http://eprints.intimal.edu.my/2309/2/863 http://eprints.intimal.edu.my/2309/ http://ipublishing.intimal.edu.my/jobss.html
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