Exploring Impulsive Buying and Sustainability in Live Commerce: A Conceptual Study on Men’s Cosmetics
This conceptual work explores the dynamics of impulsive purchase behavior under the context of live commerce and takes special focus on men’s cosmeceutical products. The novelty of the research clings to the examination of the impulsive purchase orientations of millennial male shoppers, till today o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en en |
| Published: |
INTI International University
2026
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2309/1/jobss2026_02.pdf http://eprints.intimal.edu.my/2309/2/863 http://eprints.intimal.edu.my/2309/ http://ipublishing.intimal.edu.my/jobss.html |
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