Sustainable Marketing Framework for Strengthening Consumer Trust and Visit Intention in Kebumen Tourism

This conceptual study develops an integrative framework linking digital experience quality, AI-personalization, sustainability communication, and social proof to destination image and visit intention, mediated by consumer trust in technology. Anchored in sustainable marketing theory, the framework a...

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Bibliographic Details

Main Authors:	Heri, Nurranto, Usep, Suhud, Setyo Ferry, Wibowo
Format:	Article
Language:	en en
Published:	INTI International University 2026
Subjects:	GV Recreation Leisure H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/2308/1/jobss2026_01.pdf http://eprints.intimal.edu.my/2308/2/862 http://eprints.intimal.edu.my/2308/ http://ipublishing.intimal.edu.my/jobss.html
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