The Secret of Loyalty: Management Strategy and Citizen Behavior in Public Services

In an era of dynamic social and economic transformation, public institutions are increasingly expected not only to provide services but also to build long-term relationships based on public trust. This book emerges from an in-depth study on marketing strategy, customer behavior, satisfaction, and tr...

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Bibliographic Details

Main Authors:	Welly, Surjono, Mersiana, Setiarini, Saepudin, ., Marnoto, .
Other Authors:	Tee, Mcxin
Format:	Book
Language:	en
Published:	INTI International University 2025
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/2270/1/TheSecretofLoyalty_FREE.pdf http://eprints.intimal.edu.my/2270/
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