Sustainable Marketing Approach to Enhance Tourist Revisit Intention: A Conceptual Study of Island Tourism

Tourism destinations today face growing pressure to balance economic development with sustainability, making it essential for marketing strategies to not only attract travelers but also encourage responsible behavior and return visits. This conceptual paper investigates what influences tourists'...

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Bibliographic Details

Main Authors:	Ridho Rafqi, Ilhamalimy, Usep, Suhud, Setyo Ferry, Wibowo
Format:	Article
Language:	en en
Published:	INTI International University 2025
Subjects:	GV Recreation Leisure H Social Sciences (General) HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/2220/1/jobss2025_22.pdf http://eprints.intimal.edu.my/2220/2/772 http://eprints.intimal.edu.my/2220/ http://ipublishing.intimal.edu.my/jobss.html
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