Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms
The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative business concept. Though little attention has been de...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Published: |
Molecular Diversity Preservation International (MDPI)
2022
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1717/ https://doi.org/10.3390/joitmc8040212 |
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