Predicting the Consumers' Intention to Adopt Mobile Shopping: An Emerging Market Perspective

Technological advancement in mobile devices and the growth of wireless internet connections have fundamentally altered the way consumers shop. Mobile shopping (m-shopping) provides benefits such as time saving, convenience and improvement of the overall quality of life. With such tremendous benefits...

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Bibliographic Details

Main Authors:	Wong, Choy Har, Lee, Har San, Chua, Beng Hui, Chai, Boon Hui, Tan Han, Garry Wei
Format:	Journal
Language:	en
Published:	2012
Subjects:	AI Indexes (General)
Online Access:	http://ur.aeu.edu.my/510/1/Predicting%20the%20Consumers%27%20Intention%20to%20Adopt%20Mobile-2-17.pdf http://ur.aeu.edu.my/510/ http://www.ijnmt.com
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