Predicting the Consumers' Intention to Adopt Mobile Shopping: An Emerging Market Perspective
Technological advancement in mobile devices and the growth of wireless internet connections have fundamentally altered the way consumers shop. Mobile shopping (m-shopping) provides benefits such as time saving, convenience and improvement of the overall quality of life. With such tremendous benefits...
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| Main Authors: | , , , , |
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| Format: | Journal |
| Language: | en |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/510/1/Predicting%20the%20Consumers%27%20Intention%20to%20Adopt%20Mobile-2-17.pdf http://ur.aeu.edu.my/510/ http://www.ijnmt.com |
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