Factors Influencing Malaysia Multi Level Marketing Distributors Acceptance of Digital Business Platform: A Moderating Effect of Gender
This study investigates the factors influencing Malaysian Multilevel Marketing (MLM) distributors' acceptance of digital business platforms (BDPs), with a focus on the moderating effect of gender in the post-COVID-19 era. Grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2025
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| Online Access: | http://ur.aeu.edu.my/1420/1/Thesis%20Lee%20Sau%20Peng.pdf http://ur.aeu.edu.my/1420/2/Thesis%20Lee%20Sau%20Peng-1-24.pdf http://ur.aeu.edu.my/1420/ https://online.fliphtml5.com/sppgg/fzuj/?1768379971387 |
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