Assessing Online-Shopping Influences on Customer Behaviour and Brand Loyalty in Setapak District, Kuala Lumpur, Malaysia
This thesis explores the intricate relationship between customer behaviour and brand loyalty within the context of online shopping for organic food in the Setapak District, Wilayah Persekutuan, Malaysia. As the e-commerce landscape continues to evolve, understanding the dynamics of consumer interac...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2024
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| Online Access: | http://ur.aeu.edu.my/1300/1/Thesis%20Tan%20Yi%20Siang.pdf http://ur.aeu.edu.my/1300/2/Thesis%20Tan%20Yi%20Siang-1-24.pdf http://ur.aeu.edu.my/1300/ https://online.fliphtml5.com/sppgg/rzch/ |
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