Brand advocacy and repurchase intentions of Malaysian automobile owners
In the field of marketing, it is vital that marketers understand the role of advocacy (loyalty intention) and repurchase intention in determining success. The purpose of this research is to determine the factors influencing advocacy and repurchase intention from prospective Malaysian automotive c...
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| Format: | Thesis |
| Language: | en |
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2013
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| Online Access: | http://ur.aeu.edu.my/118/1/Brand%20advocacy%20and%20repurchase%20intentions%20of%20Malaysian%20automobile%20owners.pdf http://ur.aeu.edu.my/118/ |
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