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INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY

Inter-Organization Communication (IOC) is one of the used communication disciplines to communicate between two or more organizations. It is proven vital to sustain relationship between organizations particularly between customers and suppliers. However, there is still lack of empirical research a...

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Main Author: AHMAD RIZAL, AMMAR REDZA
Format: Thesis
Language:English
Published: 2015
Subjects:
Q Science (General)
Online Access:http://utpedia.utp.edu.my/id/eprint/21236/1/2014-MANAGEMENT%20AND%20HUMANITIES-INTER-ORGANIZATION%20COMMUNICATION%20COMMITMENT%20IN%20A%20SUBSIDIZED%20MARKET%20OF%20MALAYSIAN%20PADDY%20FERTILIZER%20INDUSTRY-AMMAR%20REDZA%20AHMAD%20RIZAL.pdf
http://utpedia.utp.edu.my/id/eprint/21236/
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spelling oai:utpedia.utp.edu.my:212362024-07-24T03:24:40Z http://utpedia.utp.edu.my/id/eprint/21236/ INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY AHMAD RIZAL, AMMAR REDZA Q Science (General) Inter-Organization Communication (IOC) is one of the used communication disciplines to communicate between two or more organizations. It is proven vital to sustain relationship between organizations particularly between customers and suppliers. However, there is still lack of empirical research and findings in the subsidized market. Malaysian paddy farmers have been receiving fertilizers subsidy since 1971 making the environment of subsidized market stand more than 40 years long. This study presents a findings based on IOC theories of communication management between Local Farm Association (PPKs) and the supplier based on the perspectives of the PPK. It will critically discuss the elements of IOC and communication commitments based on the perspectives of PPKs. The relationship of communication willingness and communication commitment as well as mediating effect of communication behaviour and communication quality were tested in this study. 2015-08 Thesis NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/id/eprint/21236/1/2014-MANAGEMENT%20AND%20HUMANITIES-INTER-ORGANIZATION%20COMMUNICATION%20COMMITMENT%20IN%20A%20SUBSIDIZED%20MARKET%20OF%20MALAYSIAN%20PADDY%20FERTILIZER%20INDUSTRY-AMMAR%20REDZA%20AHMAD%20RIZAL.pdf AHMAD RIZAL, AMMAR REDZA (2015) INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY. Masters thesis, Universiti Teknologi PETRONAS.
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
topic Q Science (General)
spellingShingle Q Science (General)
AHMAD RIZAL, AMMAR REDZA
INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
description Inter-Organization Communication (IOC) is one of the used communication disciplines to communicate between two or more organizations. It is proven vital to sustain relationship between organizations particularly between customers and suppliers. However, there is still lack of empirical research and findings in the subsidized market. Malaysian paddy farmers have been receiving fertilizers subsidy since 1971 making the environment of subsidized market stand more than 40 years long. This study presents a findings based on IOC theories of communication management between Local Farm Association (PPKs) and the supplier based on the perspectives of the PPK. It will critically discuss the elements of IOC and communication commitments based on the perspectives of PPKs. The relationship of communication willingness and communication commitment as well as mediating effect of communication behaviour and communication quality were tested in this study.
format Thesis
author AHMAD RIZAL, AMMAR REDZA
author_facet AHMAD RIZAL, AMMAR REDZA
author_sort AHMAD RIZAL, AMMAR REDZA
title INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
title_short INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
title_full INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
title_fullStr INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
title_full_unstemmed INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
title_sort inter-organizational communication commitment in a .subsidized market of malaysian paddy fertilizer industry
publishDate 2015
url http://utpedia.utp.edu.my/id/eprint/21236/1/2014-MANAGEMENT%20AND%20HUMANITIES-INTER-ORGANIZATION%20COMMUNICATION%20COMMITMENT%20IN%20A%20SUBSIDIZED%20MARKET%20OF%20MALAYSIAN%20PADDY%20FERTILIZER%20INDUSTRY-AMMAR%20REDZA%20AHMAD%20RIZAL.pdf
http://utpedia.utp.edu.my/id/eprint/21236/
_version_ 1805891022737113088
score 13.211869

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