FRONTLINE EMPLOYEE VALUE CO-CREATION BEHAVIOUR IN SERVICE INTERACTION: ROLE OF INTERACTIONAL CAPABILITIES AND MOTIVATION TO CO-CREATE
Value Co-Creation (VCC) is an emerging concept that has vast applications in theory and practice. Though previous research has provided enough insights on the customers' role in VCC, relatively less research exists on frontline employees' (FLEs) perspective. By taking the FLEs perspective,...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | http://utpedia.utp.edu.my/id/eprint/20733/1/Muhammad%20Amin_17003551.pdf http://utpedia.utp.edu.my/id/eprint/20733/ |
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