Communicating Sustainable Brand Equity in a High Carbon Footprint and High-Risk Sector: Comparing Malaysia and Indonesia Oil and Gas Industry
The oil and gas industry is classified as a high carbon footprint and high-risk sector from the sustainable development perspective. Its operational activities risk potential threats to the environment and the local community. Globally, there are multiple cases of local community discontent towards...
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| Main Authors: | , , , , , |
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| Format: | Journal |
| Language: | English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1166/1/Communicating%20Sustainable%20Brand%20Equity%20in%20a%20High%20Carbon%20Footprint%20and%20High-Risk%20Sector%20Comparing%20Malaysia%20and%20Indonesia%20Oil%20and%20Gas%20Industry.pdf http://ur.aeu.edu.my/1166/ |
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